Just an idea...
The Dream
Our story begins in Rome, Italy, with a solitary dream, that of Lorenzo Vercelli, a watch enthusiast with an eye for elegance and precision. Driven by his unwavering passion for these timeless objects, Lorenzo found himself facing a major obstacle: unaffordable prices. But instead of giving up, this challenge ignited in him the desire to innovate.
From a vision to reality
The First Steps
Our journey was born from the need to overcome the barriers of inaccessible luxury and the constant search for exceptional quality. With the goal of making fine watchmaking accessible to all, we have dedicated ourselves to discovering innovative solutions to create watches that combine refinement, precision and durability.
How we made it possible
The Plan
We have chosen to work directly with some of the world's finest watchmakers, eliminating intermediaries and streamlining every step of our supply chain. This has allowed us to significantly reduce costs while maintaining high standards of quality. Each watch in our collection is crafted with meticulous attention to detail, using only premium materials and cutting-edge technology.
#1
Consolidation
Every watch we offer is a symbol of our commitment to excellence and accessibility. We don't create simple accessories, but companions that punctuate the most precious moments of your life, telling stories of style, success and authenticity. Our watches are not simply objects to be worn; they are the embodiment of luxury, designed to stand the test of time.